The best conference for
creative, powerful, engaging
nonprofit communications.

May 3-4, 2018
DURHAM, NC

Let’s Do Good

2017 was… well… challenging, to say the least. It had its galvanizing movements and those moments that made us look at our fellow Americans with a bit of side eye. It also sparked something new. Something stronger and brighter within each of us.

Create Good 2018 will be a celebration of YOU – the movement makers and change agents who are on the front lines of influencing social change. It will amplify the good in the world.

By attending this conference you’ll glean the insights, strategies and tactics that create successful campaigns and movements, straight from your fellow nonprofit communications professionals. You’ll be inspired to fight harder for your mission. You’ll get the tools to “get to work” when you’re back at your desk.

Join us and let’s do some good.

Meet the

Speakers

We are excited to announce this year’s list of movement makers, rabble-rousers, and just plain inspiring folks making change happen.
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Michele

Moore

Chief Communications Officer
American Civil Liberties Union
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Noah

Scalin

Artist, Author and Innovation Consultant
Another Limited Rebellion

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John

Cape

Director of Programs
Global Health Corps
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Jill

Roark

Public Relations Director
American Cancer Society
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Natalie

Gyenes

Research Fellow
Berkman Klein Center for Internet & Society + MIT Media Lab
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Mica

Scalin

Author + Co-founder
Another Limited Rebellion

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Brooke

Battle

Founder
Swell Fundraising
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Dawn

Crawford

Principal
BC/DC Ideas
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Kari

Hartkorn

Senior Manager of Brand Marketing and Strategy
Best Friends Animal Society
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Anusha

Alikhan

Director of Communications
Knight Foundation

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Janet

Kennedy

Co-founder + Podcaster
Get Social Health
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Kivi

Leroux Miller

President
Nonprofit Marketing Guide
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Mary Alice

Holley

Communications Director
Conservation Trust for North Carolina
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Kyle

Sutton

Digital Marketing Consultant
Sutton and Associates
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Valerie

Arendt

Associate Executive Director
National Association of Social Workers – NC
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Jasmine

Cordew

Digital Advertising Whaler
Whole Whale
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Brian

Crawford

Creative Director
BC/DC Ideas
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Jessica

Mack

Senior Director for Advocacy and Communications
Global Health Corps
Conference

Schedule

Change, strategy, and learning from each other.


Day 1

Thurs, May 3


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Dawn Crawford & Brian Crawford

Welcome

9:30 | Theatre

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Michele Moore

Keynote

9:45 | Theatre

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Natalie Gyenes

Open Source Tools for Media Analysis

11:30 | Theatre

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Anusha Alikhan

Communicating in Times of Change

11:30 | Adaron Hall

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Kari Hartkorn

Branding

11:30 | Duke Hall


Lunch break

12:30

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Valerie Arendt

Self-Care When The Goin’ Gets Tough

2:00 | Theatre

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Mary Alice Holley

Earned Media: Tips, Tricks and a Little Glitter

2:00 | Duke Hall

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Jill Roark

Communicating Tough Subjects

2:00 | Adaron Hall

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Jessica Mack + John Cape

The Power of Voice: Leadership Storytelling

3:30 | Theatre

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Brooke Battle

Sold-Out Events that Deliver Long Term Results

3:30 | Adaron Hall

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Janet Kennedy

Podcasting: More Than Speaking Into a Mic

3:30 | Duke Hall

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Panel

Day 1 Closing Panel

4:45 | Theatre


Lip Sync Battle Royale!

5:45 | The Pinhook

Day 2

Fri, May 4


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Dawn Crawford & Brian Crawford

Welcome to Day 2

9:30 | Theatre

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Noah Scalin

Keynote: Art of Innovation

9:45 | Theatre

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Jasmine Cordew

How to Win at Facebook Advertising

11:30 | Theatre

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Brian Crawford

New Technology and Storytelling

11:30 | Adaron Hall

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Noah Scalin + Mica Scalin

Workshop: Create Better Together

11:30 | Duke Hall


Lunch break

12:30 | Restaurant

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Kivi Leroux Miller

CALM not BUSY: Building Your Nonprofit’s Communications Culture

2:00 | Theatre

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Kyle Sutton

SEO

2:00 | Duke Hall

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TBD

Creative Storytelling for Nonprofits

2:00 | Adaron Hall

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Panel

Panel Discussion: Staying Inspired + Closing Create Good

3:30 | Theater



Closing Party

5:00 | Rooftop Bar at The Durham Hotel



Pics from Create Good 2017

Check out some shots from last year.

Sound Awesome?

Come join us on May 3 & 4. We’d love to see you.

Sponsors

Many thanks to our sponsors for recognizing the importance of nonprofit communications