Landing a news story is more than chance, it’s a lot of hard work to build relationships with reporters, writing an inciting pitch and following up to secure the story. Learn about how to build a better media list, pitch like a pro, and build lasting relationships with the right reporters. Meet Mary Alice Holley – Speaker at Create Good 2016, 2017 & 2018 Mary Alice joined The Conservation Trust for North Carolina in December 2016 as the Communications and Marketing Director.
Don’t let your ideas die in crummy board brainstorms or get bogged down in bad meetings. Consensus and collaboration is a beautiful thing until it kills or waters down a good idea. In this session, you’ll learn how to get a group to move forward on an idea and get more consensus building strategies. Meet Heather Yandow – Speaker at Create Good 2015 & 2016 Skilled and experienced nonprofit professional that helps organizations clarify their mission and bring their story into focus. Company:
How can we identify the messenger, and influence the message? Understanding existing media narratives, and the ecosystems in which they propagate, are a precursor to changing them. Fortunately, with the increasing digitization of news media, there are new opportunities for analyzing the ways in which key issues are represented in the online media ecosystem. Media analysis has proven to be exceptionally powerful: it enables better monitoring of media coverage about key topics and events, understanding of media audiences, and mapping of