What makes up the components of a successful brand and how do you get there? As the Sr. Manager of Brand Strategy and Execution for Best Friends Animal Society, Kari’s primary role is to not only craft the brand and its evolution, but also ensure that the communication remains clear and consistent through all mediums including but not limited to, Print, Broadcast, PR as well as brick and mortar facilities and special events. Kari will be talking about how to start
What would you do if your organization stumbled on the next viral success? How would you manage getting media calls from national and international outlets demanding an interview? Is that your biggest dream or nightmare? Now you can learn from someone who has been there. Stefanie Ellis of Girl Scouts of Western Washington was part of the amazing team that brought the world the fundraising campaign and viral video “Girl Scouts is for EVERY Girl" – indiegogo.com/projects/girl-scouts-is-foreverygirl#. This video and fundraising campaign
Problem solving and creativity breeds success. Learn how Marbles Kids Museum creates a culture of creativity and brings play to life for their teammates and employees. Get inspired by simple and systematic changes that can bring creative success to your nonprofit organization. Meet Sally Edwards - Speaker at Create Good 2016 Sally is President & CEO Marbles Kids Museum. “Play with purpose” is one of the smart ideas fueling Raleigh’s innovation pipeline, with community leaders like Sally Edwards exciting and engaging visitors with
Landing a news story is more than chance, it’s a lot of hard work to build relationships with reporters, writing an inciting pitch and following up to secure the story. Learn about how to build a better media list, pitch like a pro, and build lasting relationships with the right reporters. Meet Mary Alice Holley – Speaker at Create Good 2016, 2017 & 2018 Mary Alice joined The Conservation Trust for North Carolina in December 2016 as the Communications and Marketing Director.
Don’t let your ideas die in crummy board brainstorms or get bogged down in bad meetings. Consensus and collaboration is a beautiful thing until it kills or waters down a good idea. In this session, you’ll learn how to get a group to move forward on an idea and get more consensus building strategies. Meet Heather Yandow – Speaker at Create Good 2015 & 2016 Skilled and experienced nonprofit professional that helps organizations clarify their mission and bring their story into focus. Company:
How can we identify the messenger, and influence the message? Understanding existing media narratives, and the ecosystems in which they propagate, are a precursor to changing them. Fortunately, with the increasing digitization of news media, there are new opportunities for analyzing the ways in which key issues are represented in the online media ecosystem. Media analysis has proven to be exceptionally powerful: it enables better monitoring of media coverage about key topics and events, understanding of media audiences, and mapping of