A gathering for creative, smart communications
For good

May 3-4, 2018
DURHAM, NC

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Create Good Conference Webinars: Mary Alice – Media Relations from Create Good on Vimeo.

Landing a news story is more than chance, it’s a lot of hard work to build relationships with reporters, writing an inciting pitch and following up to secure the story. Learn about how to build a better media list, pitch like a pro, and build lasting relationships with the right reporters.

Meet Mary Alice Holley – Speaker at Create Good 2016, 2017 & 2018

Mary Alice joined The Conservation Trust for North Carolina in December 2016 as the Communications and Marketing Director. Before joining CTNC, she was the Media Relations Director for BC/DC Ideas leading promotional campaigns for numerous conservation clients including Audubon North Carolina and the North Carolina Coastal Federation. Mary Alice holds a B.A. degree in Mass Communications and Rhetorical Writing from the University of Tennessee at Chattanooga. In her spare time, Mary Alice enjoys hiking with her dog, Hazel, and exploring North Carolina’s hidden treasures from her kayak.

 

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Create Good Conference Webinars: Heather Yandow – Facilitating Consensus for Better Meetings from Create Good on Vimeo.

 

 

 

Don’t let your ideas die in crummy board brainstorms or get bogged down in bad meetings. Consensus and collaboration is a beautiful thing until it kills or waters down a good idea. In this session, you’ll learn how to get a group to move forward on an idea and get more consensus building strategies.

Meet Heather Yandow – Speaker at Create Good 2015 & 2016

Skilled and experienced nonprofit professional that helps organizations clarify their mission and bring their story into focus.

Company: Third Space Studio

Heather Yandow inspires nonprofit leaders to be more strategic and thoughtful in their action. She is known for her appreciation of both data and story as well as her belief that it is better to be great than to be good.

Heather is the creator of Third Space Studio’s annual Individual Donor Benchmark report. Recent reports have been covered by the Stanford Social Innovation Review, The Nonprofit Times and the Grassroots Fundraising Journal.

Heather brings more than a decade of experience as a fundraiser, facilitator, outreach coordinator, and project manager to Third Space Studio and our clients. Prior to joining Third Space Studio in 2010, Heather was the Director of Development and Communications with the NC Conservation Network, a statewide network of over 100 organizations focused on protecting North Carolina’s environment and public health. During her nine-year tenure, Heather developed sustainable strategies to diversify revenues, directed a growing fundraising program, and built a comprehensive set of benchmarks to track programmatic progress.

Heather is a founder of the Beehive Collective, a giving circle in Raleigh, and is a former board member of Democracy NC and ncyt: NC’s Network of Young Nonprofit Professionals. Heather holds a certificate in Nonprofit Management from Duke University and a Bachelor’s of Science in Mathematics from the University of North Carolina.

In her free time, Heather enjoys riding bikes, hanging out with her dog, and enjoying the great music and food in the Triangle.

Contact Heather at heather@thirdspacestudio.com or 919.780.4117.

 

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How can we identify the messenger, and influence the message? Understanding existing media narratives, and the ecosystems in which they propagate, are a precursor to changing them.

Fortunately, with the increasing digitization of news media, there are new opportunities for analyzing the ways in which key issues are represented in the online media ecosystem. Media analysis has proven to be exceptionally powerful: it enables better monitoring of media coverage about key topics and events, understanding of media audiences, and mapping of digital communication networks. This presentation will introduce the Media Cloud project, a collaboration between Harvard University’s Berkman Klein Center for Internet & Society and MIT Media Lab’s Center for Civic Media. Media Cloud has created a suite of tools that can be used to investigate topics in digital media, and identify relationships between influential stories and sources. Our approach will be illustrated through the exploration of global health and human rights case studies, highlighting potential intersections for advocacy and communications.

The Media Cloud tools, which are open source, can help strengthen the efforts of both communities and organizations as they try to understand, strengthen or reframe existing media narratives.


Meet Natalie Gyenes – Speaker at Create Good 2018

Natalie is Research Associate and Fellow at Harvard’s Berkman Klein Center for Internet & Society and a research affiliate at the MIT Media Lab Center for Civic Media. She is passionate about integrating design thinking, participatory methods and policy. With the Media Cloud team, Natalie’s current research focuses on how digital media portrays and influences issues of health and wellbeing, human rights and access to services, investigating the effects that different narratives and news frames have on public sentiment and agenda setting. Before joining Media Cloud, Natalie worked with the UN Special Rapporteur on Child Protection, developed guidelines for health professionals working with trauma-affected refugees, and attended the Harvard School of Public Health.

 

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