A gathering for creative, smart communications
For good

May 3-4, 2018
DURHAM, NC
ADARON HALL

May 3

3:30 PM
Kari Hartkorn

Branding

What makes up the components of a successful brand and how do you get there? As the Sr. Manager of Brand Strategy and Execution for Best Friends Animal Society, Kari’s main role is to not only craft the brand and its evolution, but also ensure that the communication remains clear and consistent through all mediums including but not limited to, Print, Broadcast, PR as well as brick and mortar facilities and special events.
Kari will be talking about how to start at the beginning to help craft your brand and keep it consistent. Plus, since she works at an animal welfare non profit, expect lots of photos of cute puppies and kittens!





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Speaker

Kari Hartkorn

Senior Manager of Brand Marketing and Strategy

Best Friends Animal Society