A gathering for creative, smart communications
For good

May 3-4, 2018
DURHAM, NC
THEATRE

May 3

2:00 PM
Mary Alice Holley

Earned Media Tips, Tricks, and a Little Glitter

Landing a news story is more than chance, it’s a lot of hard work to build relationships with reporters, writing an inciting pitch and following up to secure the story. Learn about how to build a better media list, pitch like a pro, and build lasting relationships with the right reporters.





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Speaker

Mary Alice Holley

Communications Director

Conservation Trust for North Carolina