TALKS FOR GOOD

8:00 - 9:00 AM

Registration + Coffee

9:00 - 9:30 AM | Theatre
Welcome

Welcome

Dawn Crawford

9:30 - 11:00 AM Theatre
Keynote - (Postponed - rescheduled for Fall 2020)

Keynote - (Postponed - rescheduled for Fall 2020)

Melanie Roussell Newman (Postponed - Rescheduled for Fall 2020)

11:00 AM - 12:00 PM Theatre
Organizing Volunteers to Become Brand Superstars

Organizing Volunteers to Become Brand Superstars

Tamika Felder

Turn your followers into hype machines! Tamika Felder, founder and chief visionary officer of Cervivor, runs brand ambassador programs around the country to add to her cervical cancer outreach army. You’ll leave this session energized and activated, ready to be a better advocate for your organization and inspire others to join you.

Things you’ll learn:

  • How to create a brand ambassador program
  • Tips for training volunteers to spread your mission
  • Ideas to turn supporters into loyal brand advocates

11:00 AM - 12:00 PM Adaron Hall
Cut to the Feeling: Video Editing for Nonprofits

Cut to the Feeling: Video Editing for Nonprofits

Mishel Gomez Cespedes

11:00 AM - 12:00 PM Duke Hall
Fearless Comment Management: What To Do When Your Supporters Attack

Fearless Comment Management: What To Do When Your Supporters Attack

Dawn Crawford

Fearing a confrontational, nasty conversation is the number one reason why most people shy away from sharing their support of controversial issues. Call them meanies or trolls, learning how to manage your response to negative information and questions about your mission is a skill everyone should master. With over a decade of hands-on experience, communications consultant Dawn Crawford of BC/DC Ideas will share her methodology and tips to have productive, constructive conversations even when people don’t agree with you.

Things you’ll learn:

  • Gain empathy for your supporters and adversaries
  • Get a simple decision tree to managing negative comments
  • Roleplay your new skills

12:00 PM - 1:30 PM Durham Downtown

Lunch

1:30 PM - 2:30 PM Theatre
Crowdfunding To Success

Crowdfunding To Success

Maggie Kane


The messages you communicate are central to the success of a crowdfunding campaign and any fundraising campaign, to be honest. Learn from Maggie Kane, owner of A Place at the Table, how she achieved crowdfunding glory through friendraising and pursued her dreams, opening a social enterprise that gives so much back to the community.

Things you’ll learn:

  • Tips for creating a successful crowdfunding campaign
  • Key communications tactics that help your organization raise money
  • Ways to put together a multiyear campaign that avoids donor fatigue

1:30 PM - 2:30 PM Adaron Hall
Website Best Practices

Website Best Practices

Leandra Ganko


Get a primer on that next level of website “to-dos" list. Learn tips to easily understand responsiveness for mobile, basic website security, how to schedule database backups, why building a website succession plan is important, and more. During this session web developer Leandra Ganko will emphasize WordPress sites but will have principles that can be used for any website platform.

Things you'll learn:

  • Now that you have a beautiful website, what’s next?
  • How to keep your nonprofit's website secure
  • Checklist of things to do the instant you get back to your desk on Monday

1:30 PM - 2:30 PM Duke Hall
The Care and Management of Creatives

The Care and Management of Creatives

Brian Crawford

The dialog between creative service freelancers and communications can be fraught with frustration. “Why can’t she see that I need this logo bigger?” Learn from BC/DC Ideas Creative Director Brian Crawford about how to work with graphic designers, web developers, videographers and more to create the projects of your dreams.

Things you’ll learn:

  • How to pick a creative services freelancer that fits your organization's needs
  • How to feed ego while professionally communicating with creatives
  • Surefire ways to completely piss-off your creatives

3:00 PM - 4:00 PM Theatre
#ForYou: Mastering Social Video Platforms

#ForYou: Mastering Social Video Platforms

Connor O'Brien

In the past few years, social media platforms like TikTok, YouTube, Facebook Video/Live, IGTV and Twitch have garnered massive reach. Algorithms are always changing on these platforms, but VIDEO consistently comes out on top. Meet the team at the American Eagle Foundation to learn the strategy behind it all.

Things you’ll learn:

  • Tips on how to bring your organization to TikTok
  • Ways to optimize your YouTube videos
  • How the American Eagle Foundation produce videos and content across 7+ social media platforms

3:00 PM - 4:00 PM Adaron Hall

SEO + Contenting Marketing = Success

3:00 PM - 4:00 PM Duke Hall
Advancing Your Advocacy Message

Advancing Your Advocacy Message

Mary Parry


2020 is an excellent time for your nonprofit to stand up for issues that impact your organization the most. Learn from longtime advocacy communications consultant Mary Parry about how to legally participate in policy and advocacy campaigns to move your cause forward!

4:15 PM - 5:00 PM Theatre

Closing Panel - On Being Brave

Tamika Felder

Maggie Kane

Dawn Crawford

8:00 - 9:00 AM

Registration + Coffee

9:00 - 9:30 AM | Theatre
Welcome

Welcome

Dawn Crawford

9:30 - 11:00 AM Theatre
Keynote: Community - The Art of Seeing People

Keynote: Community - The Art of Seeing People

Ashley Beaudin

Community is the art of seeing people both in their vulnerability and in their greatness as the exact same time. Community isn’t a following and influencer status, but creating space for other humans to be seen. In this talk, Ashley inspires the audience to create cultures of seeing others in their families, networks and workplaces.

Takeaways:

  • Learning the definition of true community
  • Seeing yourself so you can learn to see others
  • Discover potential ways to grow workplace community
  • Audience learns tactical ways to develop culture

11:00 AM - 12:00 PM Theatre
Media Big and Small: How to Activate Them All

Media Big and Small: How to Activate Them All

Taylor Maxwell

Getting media outlets to care about your story is tough. National advocacy group Everytown for Gun Safety has mastered cutting through the noise of public relations. Whether it is grassroots, local media or national outlets, get tips to get your story heard.

Things you’ll learn:

  • Tips to master grassroots media outreach
  • Ways to implement a media outreach campaign
  • Pitfalls to avoid as you’re building a brand
  • Empowering volunteers to become media mavens

11:00 AM - 12:00 PM Duke Hall
Team Comms: How To Manage Your Comms In-House

Team Comms: How To Manage Your Comms In-House

Elizabeth Finley

Not every nonprofit can indulge in the luxury of outside consultants help to implement communications. Nonprofit communicators need to be scrappy and make do with what you have when you have it. Get tips from experienced nonprofit communications pros who are getting the work done without a giant budget.

Things you’ll learn:

  • How to use a team approach to communications
  • How to step away from the mindset of approvals
  • Low-cost approaches market research, web development, design and more

12:00 PM - 1:30 PM Durham Downtown

Lunch

1:30 PM - 2:30 PM Theatre
Use the Power Of Social Media For GOOD

Use the Power Of Social Media For GOOD

J. Sailor Jones

Social media has been the most powerful outlet for nonprofit messaging in the past decade. Being able to speak to supporters directly is a nonprofit communicator's dream. Learn from nonprofit communications expert Sailor Jones, who has activated his communities to power his mission to amazing results.

Things you’ll learn:

  • Best tactics and message types per platform – Twitter vs. Facebook vs. Instagram
  • Success stories of motivating media outlets and corporations to take notice via social media
  • Real talk about the limitations on each platform

1:30 PM - 2:30 PM Adaron Hall
Getting Your Communications Planning Right

Getting Your Communications Planning Right

Kivi Leroux Miller

Most nonprofit communications plans have big goals and lots of tactics but come up short on the specific strategies and measurable objectives -- which are the most critical parts of your plan that should drive everyday communications decision making!

During this workshop, you’ll learn how to fill the gaps in your plan by playing with the Nonprofit Communications Strategic Planning Card Deck. You'll shuffle through the most common nonprofit marketing goals, strategies, objectives, and tactics and create the winning hand for your nonprofit as you mix and match the cards.

Takeaways

  • The most common goals, strategies, objectives, and tactics for nonprofits and which combinations make the most sense
  • How to customize the goals, strategies, and objectives specifically for your nonprofit
  • How, when and where to document these decisions

1:30 PM - 2:30 PM Duke Hall
Hashtag and Social Hustling

Hashtag and Social Hustling

Ashley Beaudin

One of the most powerful ways we can mobilize people around our message or cause is through the use of Instagram hashtag campaigns. When done well, these campaigns can grow our people, donations, credibility and impact. After leading over twelve hashtag campaigns on social media, Ashley Beaudin of The Imperfect Boss will spill her secrets on how to create a viral campaign concept that empowers you to lead your mission.

Things you'll learn:

  • Creating a viral hashtag campaign concept
  • Mobilizing social media influencers to get involved
  • Setting up campaign post-actions that turn momentum into growth

3:00 PM - 4:00 PM Theatre
Proven Peer-To-Peer Fundraising Tactics

Proven Peer-To-Peer Fundraising Tactics

Candace Cody

Peer-to-Peer fundraising is the secret to making your next digital fundraising initiative successful. Candace Cody, manager of education + success at CauseVox, will highlight proven tactics uncovered from analyzing thousands of peer-to-peer fundraising efforts—including events, giving days, annual funds and corporate partnerships.

Takeaways:

  • How to identify opportunities to leverage peer-to-peer across your fundraising efforts
  • Strategic peer-to-peer insights from small to large nonprofits
  • Top strategies you can use to reach new donors with less effort through peer-to-peer fundraising.

4:15 PM - 5:00 PM Theatre

Closing Panel - Communications Forecast For Nonprofits

Kivi Leroux Miller

Candace Cody

Ilina Ewen

 

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