TALKS FOR GOOD

2:00 PM
Crowdfunding To Success

Crowdfunding To Success

Maggie Kane

The messages you communicate are central to the success of a crowdfunding campaign and any fundraising campaign, to be honest. Learn from Maggie Kane, owner of A Place at the Table, how she achieved crowdfunding glory through friend-raising and pursued her dreams, opening a social enterprise that gives so much back to the community.

3:30 PM
Media Big and Small: How to Activate Them All

Media Big and Small: How to Activate Them All

Taylor Maxwell

Getting media outlets to care about your story is tough. National advocacy group Everytown for Gun Safety has mastered cutting through the noise of public relations. Whether it is grassroots, local media or national outlets, get tips to get your story heard.

10:00 AM
The Care and Management of Creatives

The Care and Management of Creatives

Brian Crawford

The dialog between creative service freelancers and communications can be fraught with frustration. "Why can't she see that I need this logo bigger?" Learn from BC/DC Ideas Creative Director Brian Crawford how to work with graphic designers, web developers, videographers and more to create the projects of your dreams.

11:30 AM
Cut to the Feeling: Video Editing for Nonprofits

Cut to the Feeling: Video Editing for Nonprofits

Mishel Gomez Cespedes

Video is a power tool for pushing a nonprofit’s mission forward. Get tips on how to edit a video to create a story from a jumble of clips and tell the story your nonprofit needs. Walk away with practical recommendations for video tools you can use to take your visual storytelling to the next level.

2:00 PM
Fearless Comment Management: What To Do When Your Supporters Attack

Fearless Comment Management: What To Do When Your Supporters Attack

Dawn Crawford

Fearing a confrontational, nasty conversation is the number one reason why most people shy away from sharing their support of controversial issues. Call them meanies or trolls, learning how to manage your response to negative information and questions about your mission is a skill everyone should master. With over a decade of hands-on experience, communications consultant Dawn Crawford of BC/DC Ideas will share her methodology and tips to have productive, constructive conversations even when people don’t agree with you.

3:30 PM
Advancing Your Advocacy Message

Advancing Your Advocacy Message

Mary Parry

2020 is an excellent time for your nonprofit to stand up for issues that impact your organization the most. Learn from longtime advocacy communications consultant Mary Parry about how to legally participate in policy and advocacy campaigns to move your cause forward!

10:00 AM
#ForYou: Mastering Social Video Platforms

#ForYou: Mastering Social Video Platforms

Connor O'Brien

In the past few years, social media platforms like TikTok, YouTube, Facebook Video/Live, IGTV and Twitch have garnered massive reach. Algorithms are always changing on these platforms, but VIDEO consistently comes out on top. Meet the team at the American Eagle Foundation to learn the strategy behind it all.

11:30 AM - 1:30 PM
2-HOUR WORKSHOP - Getting Your Communications Planning Right

2-HOUR WORKSHOP - Getting Your Communications Planning Right

Kivi Leroux Miller

Most nonprofit communications plans have big goals and lots of tactics, but come up short on the specific strategies and measurable objectives -- which are the most critical parts of your plan that should drive everyday communications decision making!

2:00 PM
Proven Peer-To-Peer Fundraising Tactics

Proven Peer-To-Peer Fundraising Tactics

Candace Cody

Peer-to-Peer fundraising is the secret to making your next digital fundraising initiative successful. Candace Cody, manager of education + success at CauseVox, will highlight proven tactics uncovered from analyzing thousands of peer-to-peer fundraising efforts—including events, giving days, annual funds, and corporate partnerships.

3:30 PM
Website Best Practices

Website Best Practices

Leandra Ganko

Get a primer on that next level of website "to-dos" list. Learn tips to easily understand responsiveness for mobile, basic website security, how to schedule database backups, why building a website succession plan is essential and more. During this session, web developer Leandra Ganko will emphasize WordPress sites but will have principles that can be used for any website platform.

10:00 AM
Organizing Volunteers to Become Brand Superstars

Organizing Volunteers to Become Brand Superstars

Tamika Felder

Turn your followers into hype machines! Tamika Felder, founder and chief visionary officer of Cervivor, runs brand ambassador programs around the country to add to her cervical cancer outreach army. You’ll leave this session energized and activated, ready to be a better advocate for your organization and inspire others to join you.

Things you’ll learn:

  • How to create a brand ambassador program
  • Tips for training volunteers to spread your mission
  • Ideas to turn supporters into loyal brand advocates

11:30 AM
Team Comms: How To Manage Your Comms In-House

Team Comms: How To Manage Your Comms In-House

Elizabeth Finley

Not every nonprofit can indulge in the luxury of outside consultants help to implement communications. Nonprofit communicators need to be scrappy and make do with what you have when you have it. Get tips from experienced nonprofit communications pros who are getting the work done without a giant budget.

2:00 - 4:00 PM
2-HOUR WORKSHOP - Hashtag and Social Hustling

2-HOUR WORKSHOP - Hashtag and Social Hustling

Ashley Beaudin

One of the most powerful ways we can mobilize people around our message or cause is through the use of Instagram hashtag campaigns. When done well, these campaigns can grow our people, donations, credibility, and impact. After leading over twelve hashtag campaigns on social media, Ashley Beaudin of The Imperfect Boss will spill her secrets on how to create a viral campaign concept that empowers you to lead your mission.

10:00 AM

SEO + Content Marketing = Success

Kate Runy

SEO and content marketing share the same goal: getting your quality content seen! Learn how these two approaches can work together so more people see the products you and your team work hard to produce. This session will show you that you don't need to speak a computer language to get your content findable on the world wide web. Just use the formula!

Takeaways:

  • Learning the definition of true community
  • Seeing yourself so you can learn to see others
  • Discover potential ways to grow workplace community
  • Audience learns tactical ways to develop culture

11:30 AM
Use the Power Of Social Media For GOOD

Use the Power Of Social Media For GOOD

J. Sailor Jones

Social media has been the most powerful outlet for nonprofit messaging in the past decade. Being able to speak to supporters directly is a nonprofit communicator's dream. Learn from nonprofit communications expert Sailor Jones, who has activated his communities to power his mission to amazing results.

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