Ben LeFort


A long-time resident of the Upper Midwest, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Ben earned a B.A. in English Literature from Grinnell College, during which time he studied Latin American Literature in Santiago, Chile. He serves on the board of his church as well as Fund Milwaukee, a platform connecting local investors with local multiple bottom line businesses. Over the years, Ben has cultivated a deep knowledge of how nonprofits and for-profit social enterprises can create visibility with their target audiences in search engine results pages. His consultancy focuses on strategic marketing planning, email marketing, SEO and other digital marketing channels.

10:30 AM

Tuesday, April 27

Make Your SEO Work for You

Organic search results are critically important to nonprofits and are earned through effective Search Engine Optimization. After you’ve generated your website’s current SEO score it can be hard to know where to start. Using the guidelines that we employ when we run SEO audits for our progressive nonprofit clients, we’ll introduce the basic language and concepts of SEO and then walk them through the score improvement process. Each attendee will leave with a glossary and a checklist to audit their organization’s website and identify next steps.



  • What is SEO, how it works, and why it matters
  • Explanation of SEO scores, what they mean, and how to determine yours
  • Steps you for the non-developer to improve your website's score and how to triage what will impact your score most!