Heidi Gollub

Chief Marketing Officer

Heidi Gollub started playing Frogger on the Apple IIe and has been hooked on computers ever since. From blogging to social media management to influencer marketing, she built a career on her love of digital engagement. Heidi now serves as the Chief Marketing Officer of Marathon Kids, a nonprofit dedicated to getting kids moving. As Nike’s community running partner, Marathon Kids provides free programming to schools and community organizations in all 50 states.

Create Good 2021

Panel: Online Activation

The Power of Guest Blogs

Presenter: Laurie Ehrlich

In a cluttered marketplace, an authentic and powerful voice will be the one to break through. An authentic content channel, like a guest blog, will give you a platform to showcase your expertise and talk about that know-how on multiple digital channels.

Takeaways:

  • The benefits of a blog
  • Who should write for the blog
  • How to track progress

How to Create a Simple and Effective Lead Gen Strategy

Presenter: Heidi Gollub

Successful Project Case Study: How a free resource led to national press and growing our parent database by 100% in three months

Takeaways:

  • How to create free resources to attract a new audience
  • How to attract a national audience with earned media
  • How to use Google ads to drive traffic to your resources

Case Study: Our Wave

Presenter: Kyle Linton

Our Wave is a nonprofit that was started in 2018 to create a place for survivors of sexual violence to safely and anonymously share their stories. After two years in operation, we have reached over 100,000 survivors through the tools and educational content that we have developed. Through this event, I hope to share some of the ways that we assembled a diverse team of individuals and created a large amount of impact with limited funds.

Takeaways:

  • Leveraging technology to scale nonprofit impact
  • How to leverage software tools to monitor and adjust impact
  • How to build a blended culture of volunteers with hard and soft skills

Create Good 2021

Workshop: Google Grants

Google Ad grants is a free $10K in search advertising a month. But spending all that money and using your grant effectively – while keeping in line with Google’s ever-changing rules – can seem like another full-time job. In this course, learn everything you need to know to efficiently manage your ads and get the most out of your monthly $10K. BONUS: Learn from a nonprofit that used Google Ads and blog content to grow our website traffic 222%!

How to Maximize Your Google Ads Grant with a Kickass Editorial Strategy
Presenter: Heidi Gollub

Successful project case study: How we used Google Ads and blog content to grow our website traffic 222%.

 

Takeaways:

  • How to kill it with SEO when you are not an SEO expert
  • How to use SEO keywords to drive your editorial strategy
  • How to use Google Ads to promote your blog content to achieve maximum success

Tips and Tricks for Managing Google Grant Ads
Presenter: Emily Patterson

Google Ad grants is a free $10K in search advertising a month. But spending all that money and using your grant effectively – while keeping in line with Google’s ever-changing rules – can seem like another fulltime job. In this course, learn everything you need to know to efficiently manage your ads and get the most out of your monthly $10K. In four sessions, an experienced Google Ads Grant manager takes you through how to research keywords, write compelling ads, track conversions, and create effective landing pages.

Takeaways

  • Learn how to research keywords and tie your content to what users are already searching for.
  • Get tips for writing compelling ads that make viewers want to click.
  • Use your ad account strategically. Drive real outcomes for your organization — not just send traffic to your website