Julia Toepfer is the senior marketing & digital engagement strategist at the National Immigrant Justice Center (NIJC). Julia has more than ten years of experience working in nonprofit communications, management, and fundraising for organizations around the country. She is an experienced storyteller, writer, marketer, campaigner, fundraiser, and digital strategist. She has spoken at national conferences and provided training and consulting services for nonprofits, unions, and organizations to strengthen their social media channels and develop impactful online campaigns. Julia lives in Denver and likes exploring the mountains with her husband and their dog, Bernie.
Create Good 2021
5 Ways to Nurture and Strengthen an Engaged Supporter Base in Times of Uncertainty
In times of uncertainty and instability, our organizations’ work is more important than ever. We may need to adapt our communications strategies and do things that feel hard or uncomfortable, but we can’t let that stop us. During this session, we’ll discuss five key ways you can strengthen your relationship with your supporters, activate supporters, nurture donors, and increase engagement during uncertain and difficult times.
- How to keep communicating authentically with supporters and donors in challenging times
- Ways to increase engagement with supporters through online actions, events and more
- Ways to encourage new supporters and donors to join the fold
Create Good 2021
Panel: Vivacious Virtual Events
COVID-19 means social distancing, but it didn't mean we had to give up on socializing! Learn from nonprofit communicators on how they successfully pulled off online events during the pandemic.
Case Study: Taking Your Event Virtual and Knocking It Out of the Park
Presenter: Julia C. Toepfer
Like many companies and organizations, the National Immigrant Justice Center (NIJC) had to make some tough decisions about our upcoming events when the COVID-19 pandemic hit. We couldn’t afford to completely cancel one of our largest fundraising events of the year or stop offering our critical legal services, so we went full-on virtual. In the first eight months of COVID-19, NIJC transitioned a 1,000+ person fundraising luncheon, a 5K, a celebration for our volunteers, educational presentations for community members, and legal clinics and workshops to entirely online formats. And it was hugely successful. So much so that virtual events will be an essential part of NIJC’s communications, fundraising, and program strategy going forward. We gained many more supporters and new donors, reinvigorated existing supporters, reached new audiences, and in some cases, raised more money than our normal in-person events. Here’s how we did it and how you can too.
- Why online events can be critical to achieving your organizational goals and mission
- Most important things to consider when transitioning an offline event to online
- Roadmap for planning and executing an online event
How to bring connection, stories and meaning to life through virtual events
Presenter: Molly Sutherland
Our 500+ Person Gala celebrating our 15th Anniversary was scheduled for March 27. Yup. Learn how we turned that into a powerful and meaningful marketing campaign culminating in a 30-minute virtual event. I'll spill ALL the tips and tricks I wish we knew at the beginning of planning!
- Why it's not as simple as just putting an in-person event online (and how to tell your team that!)
- How to plan an event that takes advantage of what virtual has to offer!
- Prioritizing bringing connection and stories to life through the screen