Molly Sutherland

Director of Statewide Marketing and Communications

With a background in graphic design and passion for strategy, Molly found her sweet spot to be translating ideas into reality and making missions come alive through great, strategic design.

After majoring in graphic design at University of North Carolina at Chapel Hill, Molly worked in higher education food service with Aramark branding local restaurant concepts and building marketing templates. For the past five years, she has worked for Teach For America to build marketing and communications messaging across North Carolina. Outside of nonprofit design, Molly works with entrepreneurs on visual design and business systems.

When not tackling visual design and marketing projects, Molly is entertaining (and training) her rescue pup, Riley, or enjoying an evening bonfire.

Create Good 2021

Panel: Directing at a Distance

The pandemic caused most of our teams to scurry to work from home in a hurry. In the past year, many nonprofit communicators have thrived in this new environment engaging co-workers and supporters in novel, exciting ways. On this panel learn from a few of those thrivers and get tips on how to direct at a distance.


Zoom: Friend or Foe

Presenter: Nathalie Ray

A panel to discuss tips for using Zoom effectively and for a multitude of purposes.

Takeaways

  • Zoom recordings can be very powerful for testimonials
  • Use Zoom to present a united front with your industry
  • Focus groups and donor meetings build your support via Zoom

How Collaborative Planning Saved our Sanity in Covid-19

Presenter: Molly Sutherland + Kate Brown

Sharing how Covid-19 created our necessity for collaborative planning and why we choose it over and over again. Hear about our journey and walk away with our top 3 recommendations to increase collaborative planning with your teams - starting tomorrow!

Takeaways

  • Identifying the how and who to implement collaborative planning
  • How collaborative planning allowed us to elevate and center community voices in storytelling
  • The value of joy & appreciation: both for teammates and your audience
Making Remote Working Work for Communications Directors
Presenter: Anna Mullen

2020 was the year of Zoom, physical distancing and mass migration to home offices. The learning curve for directing a remote communications department (or any nonprofit team!) can be steep - but you don't have to navigate it on your own. As many of us continue settling into the new normal of virtual workplaces, pick up some new tips, tricks, tactics, and tools for making remote communications work work for you.

Takeaways

  • Quick tools and low-budget hacks for keeping organized in your remote work setup
  • Strategies for effective remote team and project management
  • Pitfalls to avoid & benefits to make the most of when working from home

Create Good 2021

Panel: Vivacious Virtual Events

COVID-19 means social distancing, but it didn't mean we had to give up on socializing! Learn from nonprofit communicators on how they successfully pulled off online events during the pandemic.

Case Study: Taking Your Event Virtual and Knocking It Out of the Park

Presenter: Julia C. Toepfer

Like many companies and organizations, the National Immigrant Justice Center (NIJC) had to make some tough decisions about our upcoming events when the COVID-19 pandemic hit. We couldn’t afford to completely cancel one of our largest fundraising events of the year or stop offering our critical legal services, so we went full-on virtual. In the first eight months of COVID-19, NIJC transitioned a 1,000+ person fundraising luncheon, a 5K, a celebration for our volunteers, educational presentations for community members, and legal clinics and workshops to entirely online formats. And it was hugely successful. So much so that virtual events will be an essential part of NIJC’s communications, fundraising, and program strategy going forward. We gained many more supporters and new donors, reinvigorated existing supporters, reached new audiences, and in some cases, raised more money than our normal in-person events. Here’s how we did it and how you can too.

Takeaways:

  • Why online events can be critical to achieving your organizational goals and mission
  • Most important things to consider when transitioning an offline event to online
  • Roadmap for planning and executing an online event

How to bring connection, stories and meaning to life through virtual events

Presenter: Molly Sutherland

Our 500+ Person Gala celebrating our 15th Anniversary was scheduled for March 27. Yup. Learn how we turned that into a powerful and meaningful marketing campaign culminating in a 30-minute virtual event. I'll spill ALL the tips and tricks I wish we knew at the beginning of planning!

 

Takeaways:

  • Why it's not as simple as just putting an in-person event online (and how to tell your team that!)
  • How to plan an event that takes advantage of what virtual has to offer!
  • Prioritizing bringing connection and stories to life through the screen