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Train All Staff to be the Marketing Team

Follow along as the Poe Center for Health Education tackled the challenge of effectively training a staff of 45 to promote the organization: persuading the nay-sayers, getting staff to buy in, creating what to say, and when, where and how to say it.

Using a team approach of staff and board members, the Poe Center’s marketing/public relations committee successfully tackled the challenge and are making progress towards an entire organization of marketers.

 

Takeaways:

  • Using a grassroots model to get staff to buy in
  • Integrating board and staff efforts to develop a training
  • Developing dynamic ways to train staff

Speaker

Jennifer Bell

Marketing Director

Jennifer earned her bachelors in communication and masters in counselor education from North Carolina State University. She served NC State for 17 years and is credited for establishing NC State’s Office of Parents & Families Services. During her tenure, she helped create the national Association of Higher Education Parent/Family Program Professionals (AHEPPP). Since, Jennifer has worked at Meredith College as the co-Director for First Year Experiences and joined the Poe Center in 2014 as director of marketing.

Communication has been a consistent and prominent thread throughout Jennifer’s professional experiences. She is passionate about creating effective communication which meets specific audiences’ unique needs and establishes a positive brand for the organization. Jennifer enjoys using her personal skills in art, photography, and gardening to help tell the Poe Center’s story.

Annalee Rigdon

Assistant Marketing Director

Annalee grew up in Carrboro, North Carolina. She attended the University of North Carolina at Chapel Hill, graduating with a degree in Journalism and Mass Communication, specializing in editing and graphic design.

When not at the Poe Center, Annalee can be found painting, baking, drinking way too strong coffee, traveling with friends, watching the NBA with her boyfriend, or hanging out with her family.
A lifelong resident of North Carolina, Annalee is excited to help spread the Poe Center’s messages across the state, helping children become healthier adults and make choices that increase positive health behaviors.