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Surviving Viral Success

What would you do if your organization stumbled on the next viral success? How would you manage getting media calls from national and international outlets demanding an interview? Is that your biggest dream or nightmare?

Now you can learn from someone who has been there. Stefanie Ellis of Girl Scouts of Western Washington was part of the amazing team that brought the world the fundraising campaign and viral video “Girl Scouts is for EVERY Girl” –indiegogo.com/projects/girl-scouts-is-foreverygirl#. This video and fundraising campaign spread within 48-hours to international media and quickly raised more than $300,000 in just one month. This is one of the BEST nonprofit communications stories of 2015.

In this presentation, get the lowdown on her team’s process, as well as hear about Stefanie’s own fears and successes during the campaign. Walk away with actionable tips to prepare your organization for your next unpredictable viral success.

Meet Stefanie Ellis – Create Good Speaker 2015

Director of Marketing & Communications at Girl Scouts of Western Washington

I like to tell stories. I imagine that my pen is like a magic wand, and I can use words to change things.

Sometimes I write stories that make people think. Other times I write things that make people hungry. Often, I write things that make people cry. On a good day, I can do all three at the same time!

I have written for Saveur, Eating Well, USA Today, the Seattle Times, Northwest Travel & Life, the Guardian, Paste, the St. Louis Post-Dispatch, St. Louis magazine and more.

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