Tickets

FIELD TRIP

The Art of Communications

This year, we’re kicking things off with a private tour made just for communicators, digging into how North Carolina Museum of Art (NCMA) mixes intention, storytelling, and collaboration to create experiences that actually hit. Then we’ll head behind the scenes with their comms crew for some honest talk about brand standards, cross-team chaos, and keeping things sharp—even when everyone’s juggling a million things. After that, we’ll help you turn those lessons into real tools your driven nonprofit team can use tomorrow.

Part field trip, part reboot, it's a great foundation to create good trouble.

Please note that the field trip is an add-on to the regular Create Good ticket. So if you want to join us, grab your spot below or contact us to learn how you can get signed up.

Grab Your Tickets Here

Schedule and Agenda

Tuesday, March 24

Time: 10:00 AM – 2:00 PM
Location: NC Museum of Art – 2110 Blue Ridge Rd, Raleigh, NC

10:00 – 10:15 AM

Arrival, Welcome & Orientation

Dawn Crawford

  • Arrival and check-in
  • Welcome and overview of the day
  • Framing the field trip: learning from art, space, and process
  • Setting shared expectations for curiosity, reflection, and participation

10:15 – 10:30 AM

Context Setting: The Museum as a Communications Space

Karen Kelly, Senior Editor
North Carolina Museum of Art

  • Brief overview of the museum’s mission, audiences, and approach to storytelling
  • How exhibitions, programs, and spaces communicate values and intent

10:35 – 11:30 AM

Guided Museum Tour

North Carolina Museum of Art Team

  • Curated tour focused on storytelling, interpretation, and visitor experience
  • Discussion prompts on perspective, context, and meaning
  • Observations on how voice, narrative, and design shape understanding

11:45 AM – 12:15PM

Learning Session 1: Branding as Storytelling

Lizzie Newton, Director of Marketing and Communications
North Carolina Museum of Art

Dawn Crawford
BC/DC Ideas and Create Good

  • How museums use visual language, narrative, and experience to express brand
  • What consistency, credibility, and trust look like in public-facing spaces
  • Interactive discussion and reflection

12:15 – 12:45 PM

Freetime/Lunch

  • 30 minutes of unstructured time to eat, connect, and explore
  • Catered lunch

12:45 – 1:15 PM

Learning Session 2: Team Dynamics & Creative Collaboration

Allison Maslow, Graphic Design Director
North Carolina Museum of Art

Dawn Crawford
BC/DC Ideas and Create Good

  • How museum teams collaborate across departments and disciplines
  • Balancing expertise, creativity, and operational realities
  • Lessons participants can apply to their own teams and workflows

1:15 – 1:45 PM

Learning Session 3: Communications Planning that Centers Diverse Voices

Melissa Dean, Museum Evaluator
North Carolina Museum of Art

Dawn Crawford
BC/DC Ideas and Create Good

  • How museums plan programs and communications with multiple audiences in mind
  • Strategies for centering community voice, lived experience, and shared authority
  • Practical planning approaches for more inclusive and effective communications

1:45 – 2:00 PM

Reflection, Integration & Closing

Dawn Crawford
BC/DC Ideas and Create Good

  • Guided reflection on insights and takeaways
  • Connecting museum practices to participants’ day-to-day work
  • Final Q&A with you and the Art Museum team
  • Closing remarks and next steps

Please note that the field trip is an add-on to the regular Create Good ticket. So if you want to join us, grab your spot below or contact us to learn how you can get signed up.

Grab Your Tickets Here

Many thanks to our sponsors!

0
    0
    Your Cart
    Your cart is emptyReturn to Shop
    To find out your shipping cost , Please proceed to checkout.
    Continue Shopping