The 7 Styles of Writing Every Nonprofit Communicator Should Master
During this workshop, we’ll review today’s best practices for seven kinds of nonprofit writing:
- Donor-Centered Copywriting
- News Writing
- Conversion Copywriting
- Lifestyle Writing
- Thought Leadership
- What’s unique about each style
- Dos and don’ts when writing in each style
- What’s required to properly repurpose content between the styles
We’ll put this knowledge into practice by improving lots of real-world examples of lackluster nonprofit copy.
Following an afternoon cupcake break, you will coach others and be coached yourself using information gathered in a pre-workshop survey and writing samples you’ll bring with you. Don’t worry – we’ll coach you on how to be a writing coach (another great skill you can take back to work with you)! You’ll work in small groups to provide feedback to others on the styles where you are strongest, and then you’ll get feedback from stronger writers on styles where you feel weakest.
The 7 Styles of Writing
Microcontent – Short but powerful pieces of copy such as headlines, subject lines, captions, and tweets.
Storytelling – Narratives about participants and supporters that include characters, descriptive details, emotions, and plot.
Donor – Centered Copywriting – Newsletter, appeal, and thank-you copy that delivers repeated emotional gratification and gratitude to donors.
News Writing – Straightforward, factual writing found in press releases, reports, and blogs.
Conversion Copywriting – Persuasive writing that motivates immediate action, including clicking, donating, registering, etc.
Lifestyle Writing – Casual or informal yet engaging content including listicles and social media content.