Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. Odds are you are great at a few of the seven styles, but you could use some polishing on the others.
During this workshop, we’ll review today’s best practices for seven kinds of nonprofit writing:
Microcontent
Storytelling
Donor-Centered Copywriting
News Writing
Conversion Copywriting
Lifestyle Writing
Thought Leadership
We’ll explore
What’s unique about each style
Dos and don’ts when writing in each style
What’s required to properly repurpose content between the styles
We’ll put this knowledge into practice by improving lots of real-world examples of lackluster nonprofit copy.