Create Good 24 – Storytelling on LinkedIn


If you’ve ever felt like a small fish in your community’s big philanthropic pond – this session is for you.

Tania Bhattacharyya was once in your shoes. Her nonprofit organization made transformative change happen. But many of the movers and shakers in her community had no idea. Then she discovered this storytelling secret and used it to find new donors, get attention from the local media and get referrals (for new clients, volunteers, even board members!).

In this session, Tania will share her storytelling tactics for using LinkedIn to create a bridge between your mission and the community you serve.You do such important work. And after this session, you’ll know exactly how to leverage the power of LinkedIn’s platform – so your community notices.

Session Takeaways:

  1. WHY LinkedIn for nonprofits?
  2. How to infuse storytelling into your LinkedIn profile.
  3. Content ideas that convert strangers into friends into fans.
  4. Ways to find new collaborators to hear your stories on LinkedIn.


Tania Bhattacharyya


Tania Bhattacharyya is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs and nonprofit leaders ready to stand out as they stand up for their mission. She offers personal brand messaging and storytelling strategy for LinkedIn along with coaching to dismantle imposter thoughts. She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build inclusive community, and spark visionary ideas.

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