Keynote: Creating Compelling Messages for Controversial Times


In a country that’s so polarized, how do you make messages that appeal to both sides of the debate?

How do you talk about topics like mental health and substance use disorders, without increasing stigma? Using examples from PGP’s evidence-based campaigns, Polly Dong, will explain how her team connects with communities and forms compelling messages for controversial topics.

Polly Dong

Chief Operating Officer

Polly Dong, is the Chief Operating Officer at PGP, oversees and directs all business operations including human resource and finance. Polly has over a decade of experience in organizational leadership and operations, most recently for the YMCA. She has managed customer experience, internal and external communications, fund development, and community partnerships locally, nationally, and internationally. Polly received her Masters of Real Estate and Bachelors of Business Administration degrees from the University of San Diego.
When not on a Zoom, she and her wife are chasing their two year old son all over San Diego’s best parks and beaches, while looking for a refill at a local coffee shop.



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