Responding to Hate: A conversation about Stop Asian Hate and how to be responsive to your community’s needs
In this discussion hosted by Dawn Crawford of BC/DC Ideas, learn from Abram Garcia, Membership and Marketing Manager at NAPABA (National Asian Pacific American Bar Association), about his organization’s response to Asian hate crimes since the start of the coronavirus crisis.
NAPABA’s Hate Crime Resource Center has been well utilized throughout the community and featured on national media. Learn how the Resource Center came to be, how they promoted the digital toolkit and what is next. We’ll also discuss his organization’s rapid response process to responding to announcements and crisis news stories.
Membership and Marketing Manager
Abram Garcia is the Membership and Marketing Manager at NAPABA. Abram focuses on creating membership acquisition and retention marketing campaigns that communicate NAPABA’s value to a diverse audience of AAPI legal professionals. He is also responsible for developing new products and programs to encourage members to interact with NAPABA and each other.
Abram previously worked at ASUG (Americas’ SAP Users’ Group) where he was the marketer in charge of membership. Abram developed the company’s first-ever membership marketing plan to drive growth, engagement, retention and awareness. In addition to his membership and marketing duties at ASUG, Abram was responsible for creating a powerful member experience for 24,000 attendees at the SAPPHIRE NOW + ASUG Annual Conference. He also assisted in the company’s rebranding and helped revamp the ASUG website to be more member-friendly.
Prior to ASUG, Abram worked at the American Bar Association for four years. There, he created several successful campaigns to meet the ABA’s membership acquisition, retention and engagement goals.
Abram holds a B.A. in Political Science from Lake Forest College.
The engine behind BC/DC Ideas, Dawn has dedicated her career to good. Before launching BC/DC Ideas in 2010, she earned her chops in 10+ years of communications leadership roles for public health, healthcare and youth-focused nonprofits. Working for nonprofits is Dawn’s dream job, and she loves that her 50+ hours a week make the world a better place.
These days Dawn brings her considerable experience and expertise to helping elevate the nonprofit sector. Our team’s lead strategist, Dawn is often seen leading our IdeaStorms, penning communications plans, or checking in with clients.
Things that make her happy: Chai tea in the morning or a glass of champagne at quittin’ time, Basecamp, living in the South, her daughter’s giggle and a well-formatted spreadsheet.