5 Ways to Nurture and Strengthen an Engaged Supporter Base in Times of Uncertainty


Sandra Ordonez

Create Good 

In times of uncertainty and instability, our organizations’ work is more important than ever. We may need to adapt our communications strategies and do things that feel hard or uncomfortable, but we can’t let that stop us. During this session, we’ll discuss five key ways you can strengthen your relationship with your supporters, activate supporters, nurture donors, and increase engagement during uncertain and difficult times.


  • How to keep communicating authentically with supporters and donors in challenging times
  • Ways to increase engagement with supporters through online actions, events and more
  • Ways to encourage new supporters and donors to join the fold
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