You’ve seen it happen: the all-staff meeting, the carefully crafted email, the enthusiastic rollout – and then… crickets. Or worse – confusion, resistance, and resentment that linger for months.

Here’s what most organizations get wrong about change: they treat it like a one-time announcement instead of an ongoing journey that requires thoughtful support before, during, and after the big reveal. Whether you’re a nonprofit executive or communications professional, you can help your organization ditch this “launch and leave” mindset in favor of proven strategies that help the people who power your organization effectively transition into new strategic priorities, new structures, and new ways of working.

This session shares the secrets to change success that make leading transitions feel less overwhelming and more doable. You’ll discover what the research says about what people truly need before, during, and after change announcements – and how to show up as the kind of leader who helps others navigate uncertainty with confidence. You’ll leave inspired, equipped with practical approaches you can use immediately, and ready to lead change in ways that actually work.