From Panic to Purpose: How to Tell Stories That Stick (Even on a Small Team)

Theatre

Nonprofit storytelling often feels like you’re sprinting with your shoelaces tied—too many needs, not enough time, and pressure to “get something out” anyway. This session is about slowing the chaos long enough to build stories with purpose. Drawing from day-to-day work inside the Food Bank of West Central Texas, Broc will walk through a simple, repeatable approach for finding meaningful stories, shaping them into clear narratives, and sharing them in ways people actually respond to.

This session is perfect for comms staff, fundraisers, and nonprofit leaders who want practical guidance they can put to use immediately. You’ll leave with straightforward steps, examples, and tools to help you tell stories that stick—even if you’re a team of one.

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