How Progressives Take Back the Internet

Speaker: 

Curtis Houghland

Create Good 

By fusing together social listening with a CRM of micro-influencers, Main Street One and Natalie Carey with Potential Energy Coalition will walk through how we captured the organic narrative happening around a social issue and deployed hundreds of messengers to deliver trusted messages that turned the tide.

Takeaways

  • How P2P / micro-influencer content is the future of campaigns
  • How to take insights from social listening to actionable message direction
  • The power of using real stories as digital advertising to motivate and persuade at scale
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