Keynote: Creating Compelling Messages for Controversial Times


Joe Smyser

Create Good 

In a country that’s so polarized, how do you make messages that appeal to both sides of the debate? How do you talk about topics like mental health and substance use disorders, without increasing stigma? Using examples from PGP’s evidence-based campaigns, Dr. Joe Smyser, CEO, will explain how his team connects with communities and forms compelling messages for controversial topics.

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