Messaging for the Development Staff: What Your Fundraisers Really Want and Need


Gail Perry

Create Good 

Wondering what’s going on in the heads of your development staffers, and what they would love most from communications? Here’s how you can help your organization increase revenue. Donor-Centered Fundraising is the standard now in fundraising – learn how the best fundraisers like to talk to and care for their donors. We’ll look at examples of excellent donor-centered communications.

You’ll learn:

  • Why your organization’s financials depend on donor retention.
  • What role communicators can play to build up Donor Loyalty.
  • The latest data on what donors want to know – and how communications can help inspire them to give again.
  • How communications can help your organization develop a base of donors who will stick with your organization for the long run.
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