Email marketing can feel like a dangerous dungeon: spam traps lurk in the shadows, subject lines fail their saving throws, and even the best campaigns can TPK (total party kill) if the strategy is off. In this fun session, we’ll use the framework of Dungeons and Dragons to break down email best practices for nonprofits – no dice required.

Attendees will learn how to build a strong email “party,” avoid common traps, and run campaigns that actually complete the quest: engaging supporters and driving action. Whether you’re a level 1 email bard or a seasoned campaign paladin, you’ll leave with practical tips, shared language, and a few new tricks in your player’s handbook.