Case Study:  Follow along as the Poe Center for Health Education tackled the challenge of effectively training a staff of 45 to promote the organization: persuading the nay-sayers, getting staff to buy in, creating what to say, and when, where and how to say it. Using a team approach of staff and board members, the Poe Center’s marketing/public relations committee successfully tackled the challenge and are making progress towards an entire organization of marketers.


Using a grassroots model to get staff to buy in

Integrating board and staff efforts to develop a training

Developing dynamic ways to train staff

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