Google Ad grants is a free $10K in search advertising a month. But spending all that money and using your grant effectively – while keeping in line with Google’s ever-changing rules – can seem like another full-time job. In this course, learn everything you need to know to efficiently manage your ads and get the most out of your monthly $10K. BONUS: Learn from a nonprofit that used Google Ads and blog content to grow our website traffic 222%!
How to Maximize Your Google Ads Grant with a Kickass Editorial Strategy
Presenter: Heidi Gollub
Successful project case study: How we used Google Ads and blog content to grow our website traffic 222%.
Takeaways:
- How to kill it with SEO when you are not an SEO expert
- How to use SEO keywords to drive your editorial strategy
- How to use Google Ads to promote your blog content to achieve maximum success
Tips and Tricks for Managing Google Grant Ads
Presenter: Emily Patterson
Google Ad grants is a free $10K in search advertising a month. But spending all that money and using your grant effectively – while keeping in line with Google’s ever-changing rules – can seem like another fulltime job. In this course, learn everything you need to know to efficiently manage your ads and get the most out of your monthly $10K. In four sessions, an experienced Google Ads Grant manager takes you through how to research keywords, write compelling ads, track conversions, and create effective landing pages.
Takeaways
- Learn how to research keywords and tie your content to what users are already searching for.
- Get tips for writing compelling ads that make viewers want to click.
- Use your ad account strategically. Drive real outcomes for your organization — not just send traffic to your website