Workshop: Google Grants

Speaker: 

Heidi Gollub
Emily Patterson

Create Good 

Google Ad grants is a free $10K in search advertising a month. But spending all that money and using your grant effectively – while keeping in line with Google’s ever-changing rules – can seem like another full-time job. In this course, learn everything you need to know to efficiently manage your ads and get the most out of your monthly $10K. BONUS: Learn from a nonprofit that used Google Ads and blog content to grow our website traffic 222%!

How to Maximize Your Google Ads Grant with a Kickass Editorial Strategy
Presenter: Heidi Gollub

Successful project case study: How we used Google Ads and blog content to grow our website traffic 222%.

Takeaways:

  • How to kill it with SEO when you are not an SEO expert
  • How to use SEO keywords to drive your editorial strategy
  • How to use Google Ads to promote your blog content to achieve maximum success

Tips and Tricks for Managing Google Grant Ads
Presenter: Emily Patterson

Google Ad grants is a free $10K in search advertising a month. But spending all that money and using your grant effectively – while keeping in line with Google’s ever-changing rules – can seem like another fulltime job. In this course, learn everything you need to know to efficiently manage your ads and get the most out of your monthly $10K. In four sessions, an experienced Google Ads Grant manager takes you through how to research keywords, write compelling ads, track conversions, and create effective landing pages.

Takeaways

  • Learn how to research keywords and tie your content to what users are already searching for.
  • Get tips for writing compelling ads that make viewers want to click.
  • Use your ad account strategically. Drive real outcomes for your organization — not just send traffic to your website
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