We tell ourselves that the best spokesperson is the one who tells a story. So why do we limit our spokesperson pool to EDs, presidents and comms directors? This session will help comms staff prepare members, stakeholders, clients, activists and volunteers to serve as spokespeople for your organization. Their stories bring life to tables, charts and data. Partner with them to craft statements, stories, op-eds and responses to interview questions that are authentic, meaningful – and hit all your talking points.
Takeaways:
- How to help members/volunteers/clients/etc. craft an effective story
- How to link the story to the message
- Tips on working with inexperienced speakers