Many nonprofits feature young people in their communications, but far fewer design systems that genuinely center youth voice in how stories are shaped, approved, and shared. As Gen Z becomes a core audience, donor base, and workforce, this gap increasingly affects trust, relevance, and reach.

This session explores youth voice as a strategic communications approach, not a tactic or trend. Attendees will learn how to move beyond tokenism and integrate youth voice into content strategy, narrative decision-making, and organizational storytelling. Drawing from real-world examples across youth-led and multigenerational organizations, the session introduces practical frameworks for sourcing authentic stories, sharing power responsibly, and aligning youth-driven narratives with brand integrity.

Participants will leave with concrete tools to design communications that resonate with younger audiences, strengthen credibility across generations, and position their organizations for long-term impact in a rapidly changing nonprofit landscape.