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A #GivingTuesday Case Statement: Our Successful Strategy for Digital Communications, Gift Officers, and Collaboration Magic

At the Food Bank, we participate in #GivingTuesday, as well as a couple “self- proclaimed” giving days throughout the year.

We’ll walk attendees through our honed strategies on both the digital side and the front-line fundraiser side, that have produced record-setting giving time and time again. From planning & prioritizing, to saying thank you, and everything in between.

Takeaways

  • Questions to consider when planning & prioritizing
  • Magic of Facebook Giving Tools
  • How to leverage a Culture of Philanthropy across your organization, to reach donors like you never have before

Speaker

Chandler Rock

Major Gifts Officer

As a Major Gifts Officer for the Food Bank of Central & Eastern North Carolina, Chandler Rock has the privilege of raising support for the vision of “no one goes hungry” from individual donors. A rare Raleigh native and graduate of UNC Chapel Hill, Chandler’s extensive experience working with students in youth development and higher education programs inspires her to combat food insecurity as a barrier to being our best selves. She loves running, cooking, reading, and spending time with partner Diego and their two pups. Talents include speaking Spanish, singing the 50 states in alphabetical order, and cultivating a mean garden.

Lindsay Humbert

Digital Strategy Manager

As the Digital Strategy Manager, Lindsay Humbert is the ‘online voice’ for the Food Bank of Central & Eastern North Carolina. When she’s not sharing food puns on social media, she is gathering stories, updating the website, and editing emails. Prior to hunger relief she worked for the Atlantic Coast Conference in the same capacity, including launching their Instagram account. Lindsay graduated from Elon University’s School of Communications after growing up in Waltham, MA where she was the first of her high school friends to switch from MySpace to Facebook.d from North Carolina State University in 2014 with a degree in business administration and has worked in the software industry for 8 years since.