Crisis Communications Planning & Survival

The news cycle is so short, things can blow up rapidly and it is hard to prepare. Organizations must be able to move and make decisions very quickly by proactively creating a structure that can allow them to do so. It’s hard to identify red flags 8 months from now but you can focus on getting ahead in weeks or months by operating and planning in what’s called a “sprint”. Learn how to prepare your organization to meet and survive a crisis.

What You’ll Learn:

  • Structure your organization for speed during a crisis
  • Work on how to maintain transparency & authenticity
  • Learn the importance of identifying stakeholders & including the right team members

About the Speaker Kate Lino – k8 communications

Kate Lino started her 20-year communications career as a newspaper reporter in South Texas. She made her move to PR working for the corporate headquarters of Pier 1 Imports, Visit Fort Worth and the national center of the American Heart Association. A stint as Director of Charity Relations for online fundraising startup Chideo / The Charity Network had her managing 120+ nonprofit clients and gave her a unique peek into the inner workings of small to large scale organizations. In 2018 she started her own consulting company, k8 Communications, which specializes in developing communications strategies for nonprofit and for-profit clients.

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