By fusing together social listening with a CRM of micro-influencers, Main Street One and Natalie Carey with Potential Energy Coalition will walk through how we captured the organic narrative happening around a social issue and deployed hundreds of messengers to deliver trusted messages that turned the tide.
Takeaways
- How P2P / micro-influencer content is the future of campaigns
- How to take insights from social listening to actionable message direction
- The power of using real stories as digital advertising to motivate and persuade at scale