Brand standards should always include your marks, margins, and colors but what if they included more to guide your organization to be more inclusive and diverse? In this session, learn from one organization on how they use their brand standards to unify the graphic look of the organization but also guides it to be inclusive of all people and abilities. This thoughtful presentation will open your eyes to the expansive possibilities of brand standards.
What You’ll Learn:
- What makes a good brand standard document for your organization
- How to include branding guidelines that expand past the graphic look and feel
- Ways to include more abilities and people into your brand standards for equity, diversity, and inclusion
About the Speaker
Chris Tuttle – http://www.tuttle.co/ – Chris is a digital campaign strategist with more than 20 years of experience developing groundbreaking campaigns that reach and engage millions of people annually and training hundreds of nonprofit staff annually. As the former head of communications for GLSEN, a national education organization, Tuttle oversaw branding, marketing, media, digital, and design production efforts, including the development of more inclusive branding standards & protocols, that resulted in a 30% increase in online engagement & acquisition during his tenure. Highlights of Tuttle’s career include: developing the first national student organizing social network of 40,000 high school students, before Facebook; supporting the growth of high-school GSAs from 300 to 3,000 in the first two years; working with The Arcus Foundation to create the first-ever international Giving Day for Apes, raising more than 1.5 million dollars for wildlife sanctuaries to-date; as well as developing GLSEN’s Day of Silence, an annual campaign with more than half-a-million students participating in more than 5,000 K -12 schools.