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The Power of Guest Blogs
Presenter: Laurie Ehrlich
In a cluttered marketplace, an authentic and powerful voice will be the one to break through. An authentic content channel, like a guest blog, will give you a platform to showcase your expertise and talk about that know-how on multiple digital channels.
How to Create a Simple and Effective Lead Gen Strategy
Presenter: Heidi Gollub
Successful Project Case Study: How a free resource led to national press and growing our parent database by 100% in three months
Case Study: Our Wave
Presenter: Kyle Linton
Our Wave is a nonprofit that was started in 2018 to create a place for survivors of sexual violence to safely and anonymously share their stories. After two years in operation, we have reached over 100,000 survivors through the tools and educational content that we have developed. Through this event, I hope to share some of the ways that we assembled a diverse team of individuals and created a large amount of impact with limited funds.
Director of Marketing & Communications
Laurie Ehrlich joined CESJDS in 2014 as its first-ever Director of Marketing & Communications. Her expertise lies in digital strategy, content curation and marketing, and social media. Prior to CESJDS, Laurie spent 12 years in non- and for- profit marketing and communications, including 4 years at the Solar Electric Power Association (SEPA) where she built the organization’s social media presence and engagement strategy, and created a system in which to analyze web, email, and social media metrics. Laurie holds a M.B.A. from Fordham’s Gabelli School of Business in New York City and a B.S. from the University of Maryland, College Park.
Chief Marketing Officer
Heidi Gollub started playing Frogger on the Apple IIe and has been hooked on computers ever since. From blogging to social media management to influencer marketing, she built a career on her love of digital engagement. Heidi now serves as the Chief Marketing Officer of Marathon Kids, a nonprofit dedicated to getting kids moving. As Nike’s community running partner, Marathon Kids provides free programming to schools and community organizations in all 50 states.
Kyle is the co-creator and Executive Director of Our Wave. He created the nonprofit to provide a means for survivors to share their stories, find healing within a supportive community, and empower change across the globe. Kyle graduated from North Carolina State University in 2014 with a degree in business administration and has worked in the software industry for 8 years since.