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Case Study: Taking Your Event Virtual and Knocking It Out of the Park
Presenter: Julia C. Toepfer
Like many companies and organizations, the National Immigrant Justice Center (NIJC) had to make some tough decisions about our upcoming events when the COVID-19 pandemic hit. We couldn’t afford to completely cancel one of our largest fundraising events of the year or stop offering our critical legal services, so we went full-on virtual. In the first eight months of COVID-19, NIJC transitioned a 1,000+ person fundraising luncheon, a 5K, a celebration for our volunteers, educational presentations for community members, and legal clinics and workshops to entirely online formats. And it was hugely successful. So much so that virtual events will be an essential part of NIJC’s communications, fundraising, and program strategy going forward. We gained many more supporters and new donors, reinvigorated existing supporters, reached new audiences, and in some cases, raised more money than our normal in-person events. Here’s how we did it and how you can too.
How to bring connection, stories and meaning to life through virtual events
Presenter: Molly Sutherland
Our 500+ Person Gala celebrating our 15th Anniversary was scheduled for March 27. Yup. Learn how we turned that into a powerful and meaningful marketing campaign culminating in a 30-minute virtual event. I’ll spill ALL the tips and tricks I wish we knew at the beginning of planning!
Senior Marketing & Digital Engagement Strategist
Julia Toepfer is the senior marketing & digital engagement strategist at the National Immigrant Justice Center (NIJC). Julia has more than ten years of experience working in nonprofit communications, management, and fundraising for organizations around the country. She is an experienced storyteller, writer, marketer, campaigner, fundraiser, and digital strategist. She has spoken at national conferences and provided training and consulting services for nonprofits, unions, and organizations to strengthen their social media channels and develop impactful online campaigns. Julia lives in Denver and likes exploring the mountains with her husband and their dog, Bernie.
Director of Statewide Marketing and Communications
With a background in graphic design and passion for strategy, Molly found her sweet spot to be translating ideas into reality and making missions come alive through great, strategic design.
After majoring in graphic design at University of North Carolina at Chapel Hill, Molly worked in higher education food service with Aramark branding local restaurant concepts and building marketing templates. For the past five years, she has worked for Teach For America to build marketing and communications messaging across North Carolina. Outside of nonprofit design, Molly works with entrepreneurs on visual design and business systems.
When not tackling visual design and marketing projects, Molly is entertaining (and training) her rescue pup, Riley, or enjoying an evening bonfire.