The nonprofit sector increasingly finds itself at the center of political debates, further blurring the line between the political and social sectors. There are methods – rooted in strategic framing and crisis preparedness – that nonprofits and foundations can use to play a role in politically-charged issues while protecting their reputations in the long term. This workshop will explore the basic elements of reputation management for nonprofits, prevention techniques that allow nonprofit leaders to assess risk and navigate around it, and methods of assessing ideological attacks on your brand and determining an appropriate response. We will explore evidence-based messaging strategies designed to help social sector leaders avoid common political traps and stay above the fray, while contributing substantively to the public dialogue.
Takeaways
- The basic elements of reputation management for nonprofits
- Prevention techniques that allow nonprofit leaders to assess risk and navigate around it
- Methods of assessing ideological attacks on your brand and determining an appropriate response