Abram Garcia is the Membership and Marketing Manager at NAPABA. Abram focuses on creating membership acquisition and retention marketing campaigns that communicate NAPABA’s value to a diverse audience of AAPI legal professionals. He is also responsible for developing new products and programs to encourage members to interact with NAPABA and each other.
Abram previously worked at ASUG (Americas’ SAP Users’ Group) where he was the marketer in charge of membership. Abram developed the company’s first-ever membership marketing plan to drive growth, engagement, retention and awareness. In addition to his membership and marketing duties at ASUG, Abram was responsible for creating a powerful member experience for 24,000 attendees at the SAPPHIRE NOW + ASUG Annual Conference. He also assisted in the company’s rebranding and helped revamp the ASUG website to be more member-friendly.
Prior to ASUG, Abram worked at the American Bar Association for four years. There, he created several successful campaigns to meet the ABA’s membership acquisition, retention and engagement goals.
Abram holds a B.A. in Political Science from Lake Forest College.
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