Broc Baird, MFA, is the Marketing & Communications Director at the Food Bank of West Central Texas, where he leads brand strategy, storytelling, and digital communications that mobilize support across a 13-county region. With more than a decade of experience spanning nonprofit, consumer, and education sectors, Broc specializes in turning complex missions into clear, compelling narratives that drive action. He developed the Discover → Interpret → Craft framework to help communicators create meaningful, story-driven content even with limited time, small teams, and big goals.
This session is about slowing the chaos long enough to build stories with purpose.
