Connor O’Brien

Digital Marketing Specialist, IT/Social Media

Before my journey as a content creator and IT professional, I worked full time at an animal hospital while acquiring a BS in Biology. I started volunteering at the American Eagle Foundation and was able to apply my passion for technology and biology. That eventually morphed into content creation and marketing. While I still maintain the IT support role at AEF, content creations and marketing has become a much bigger part of our business. I work with an amazing team to reach millions across YouTube, TikTok, Reddit, Facebook, Twitch, Instagram and Twitter.

3:00 PM - 4:00 PM Theatre

Thursday April 23

#ForYou: Mastering Social Video Platforms

In the past few years, social media platforms like TikTok, YouTube, Facebook Video/Live, IGTV and Twitch have garnered massive reach. Algorithms are always changing on these platforms, but VIDEO consistently comes out on top. Meet the team at the American Eagle Foundation to learn the strategy behind it all.

Things you’ll learn:

  • Tips on how to bring your organization to TikTok
  • Ways to optimize your YouTube videos
  • How the American Eagle Foundation produce videos and content across 7+ social media platforms