Emily Patterson founded Bee Measure in 2016 to help nonprofit organizations create fundraising and communications campaigns that target the right people with the right messages. Emily focuses on helping teams understand their metrics and make data-driven decisions.
Before starting Bee Measure, Emily was the Sr. Manager for Digital Analytics at Public Broadcasting Service. There, she helped PBS get insight into their digital audiences and understand the online marketing and viewership of their programming. As a consultant, Emily has worked with the UN Environment, Sustainable Forestry Initiative, American Forest Foundation, Better Business Bureau, World Wildlife Fund, Smithsonian, and more.
Emily has a bachelor’s degree in journalism from Ohio University and a master’s certificate in digital marketing from the University of Virginia. She is a PMI- certified Project Management Professional, a board member for the Social Marketing Association of North America, and a DC chapter lead for the Digital Analytics Association.