Kivi Leroux Miller

Founder & CEO

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs. She has personally mentored more than 150 nonprofit communications directors and communications teams as a certified executive coach. She is a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media. After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, two cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake. Kivi is the award-winning author of three books, as well as a popular blog: Nonprofit Marketing Guide.

1:30 PM - 2:30 PM Adaron Hall

Friday April 24

Getting Your Communications Planning Right

Most nonprofit communications plans have big goals and lots of tactics but come up short on the specific strategies and measurable objectives -- which are the most critical parts of your plan that should drive everyday communications decision making!

During this workshop, you’ll learn how to fill the gaps in your plan by playing with the Nonprofit Communications Strategic Planning Card Deck. You'll shuffle through the most common nonprofit marketing goals, strategies, objectives, and tactics and create the winning hand for your nonprofit as you mix and match the cards.


  • The most common goals, strategies, objectives, and tactics for nonprofits and which combinations make the most sense
  • How to customize the goals, strategies, and objectives specifically for your nonprofit
  • How, when and where to document these decisions