5 Ways to Nurture and Strengthen an Engaged Supporter Base in Times of Uncertainty

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5 Ways to Nurture and Strengthen an Engaged Supporter Base in Times of Uncertainty

In times of uncertainty and instability, our organizations’ work is more important than ever. We may need to adapt our communications strategies and do things that feel hard or uncomfortable, but we can’t let that stop us.

During this session, we’ll discuss five key ways you can strengthen your relationship with your supporters, activate supporters, nurture donors, and increase engagement during uncertain and difficult times.


  • How to keep communicating authentically with supporters and donors in challenging times
  • Ways to increase engagement with supporters through online actions, events and more
  • Ways to encourage new supporters and donors to join the fold

Sandra Ordonez

Head of Team CommUNITY

Sandra Ordonez has over 20+ years of experience working at the intersection of technology, community engagement, and human rights. She was one of the first Latinas to occupy leadership positions in the open source community, notably having served as the first Director of Communications for the Wikimedia Foundation. As a native New Yorker and daughter of immigrants, throughout her career she has worked towards elevating the voices of marginalized communities. This experience led her to envision and create the very popular Internet Freedom Festival, of which she currently serves as director.

Ordonez is a sought-after expert in community building and is often tapped to give workshops for industry leaders looking to incorporate best-in-breed practices in diversity and inclusion; innovation and creativity; community engagement; and event design and facilitation. She is a recipient of the prestigious Hispanic Leadership Award by Fundacion Carolina, and currently serves on the board of the Media Innovation Collaboratory, that researches, creates and tests ideas for innovative communication, media and technology products and business startups. She is a graduate of American University with a double degree in International Relations and Public Relations.

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