Make Your SEO Work for You

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Make Your SEO Work for You

Organic search results are critically important to nonprofits and are earned through effective Search Engine Optimization. After you’ve generated your website’s current SEO score it can be hard to know where to start.

Using the guidelines that we employ when we run SEO audits for our progressive nonprofit clients, we’ll introduce the basic language and concepts of SEO and then walk them through the score improvement process. Each attendee will leave with a glossary and a checklist to audit their organization’s website and identify next steps.


  • What is SEO, how it works, and why it matters
  • Explanation of SEO scores, what they mean, and how to determine yours
  • Steps you for the non-developer to improve your website’s score and how to triage what will impact your score most!

Jen Frazier


Jen Frazier founded Firefly Partners in 2007 and has more than 20 years of experience in the nonprofit sector. Jen is passionate about Firefly’s clients – she loves to hear what motivates them and to think of creative ways our team can help them move their missions forward. As Firefly’s fearless leader, she sets the strategic vision for the company, keeps up with the latest in digital marketing and nonprofit trends, and supports our team so they can continue to do great work for our clients. From local politics to reproductive rights to making outdoor recreation more accessible, Jen is a champion for progressive causes.

Jen has been working in the nonprofit sector since 1999 and founded Firefly in 2007. She is a fierce advocate for progressive causes and social impact organizations and is dedicated to helping them use digital channels to tell share their stories, amplify their impact, and accelerate change.

Ben LeFort


A long-time resident of the Upper Midwest, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Ben earned a B.A. in English Literature from Grinnell College, during which time he studied Latin American Literature in Santiago, Chile. He serves on the board of his church as well as Fund Milwaukee, a platform connecting local investors with local multiple bottom line businesses. Over the years, Ben has cultivated a deep knowledge of how nonprofits and for-profit social enterprises can create visibility with their target audiences in search engine results pages. His consultancy focuses on strategic marketing planning, email marketing, SEO and other digital marketing channels.

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