You’ve found it: the one conference that makes your comms-loving heart beat faster. The speaker lineup? 🔥 The topics? Precisely what your team needs. The vibe? Innovative, creative, and supportive. The only hurdle left? Getting your boss to say “yes.”
Enter Create Good, a conference built by nonprofit communicators for nonprofit communicators. It’s the perfect mix of practical training, big-picture inspiration, and community connection. Whether you’re a one-person comms shop or leading a whole marketing team, Create Good helps you build stronger campaigns, sharper messages, and a more strategic role inside your organization.
Here’s how to make the case to your boss and how to get every bit of value once you’re here.
Step 1: Frame It as an Investment, Not a Trip
Your boss isn’t thinking about tote bags and breakout sessions. They’re thinking about ROI, so spell it out:
- Better storytelling = stronger fundraising. Create Good sessions are led by real nonprofit pros who know how to craft messages that inspire donors and supporters.
- Smarter strategy = saved time. You’ll bring home templates, tools, and best practices that make your communications process more efficient.
- Professional growth = more powerful team. Investing in your development means sharper communications, improved collaboration, and stronger leadership across the board.
Pro tip: When you pitch it, connect the dots to your organization’s goals, whether that’s increasing engagement, boosting donations, or improving internal alignment. Then, show how Create Good’s sessions help you do exactly that.
Step 2: Highlight the Real-World Results
Create Good isn’t theory-heavy. It’s built around actionable takeaways: design hacks, storytelling formulas, analytics insights, and campaign case studies you can implement immediately.
Examples of what attendees bring back:
- A refreshed content strategy based on nonprofit storytelling trends.
- Ready-to-use templates for social media and email.
- New tools for measuring communications success.
- Creative ways to engage staff, board, and donors in your story.
If your nonprofit’s messaging ever feels stuck, Create Good is where you’ll find the spark to reignite it.
Step 3: Promise to Share What You Learn
One of the easiest ways to get a “yes”? Offer to make your learning a win for the whole team.
Tell your boss you’ll:
- Host a Lunch & Learn to share your top takeaways.
- Summarize key insights in a short slide deck or newsletter blurb.
- Present new strategies at your next staff or board meeting.
Your attendance becomes a multiplier = your growth benefits everyone.
Step 4: Don’t Forget the “Soft” Benefits
Yes, skills matter, but so does energy. Conferences like Create Good recharge your creativity, expand your professional network, and remind you why this work matters. That renewed inspiration translates into better storytelling, stronger campaigns, and a happier, more engaged team member (you!).
It’s not just what you’ll learn, it’s how you’ll show up after.
Final Thoughts
Create Good isn’t just another conference. It’s a creativity recharge, a strategy session, and a reminder that powerful communications can change everything.
Make your pitch, book your spot, and get ready to return inspired, equipped, and ready to Create Good.