Hear from the dynamic team from a 150-year-old nonprofit cemetery that uses social media to engage, educate and extend its community. Get inspired by social content that reframes their mission to grow business and engagement. Get ideas to deftly switch the narrative on perceived perceptions of your brand or mission online and in real life.
Robin Simonton has been the Executive Director of Historic Oakwood Cemetery since November of 2011. Robin holds a BA in US History from the University of Hawaii and an MA in Historical Administration from Eastern Illinois University. Previously, she was the Program and Volunteer Services Executive at Girl Scouts — North Carolina Coastal Pines. Robin served as the researcher of the book Oahu Cemetery: Burial Ground & Historic Site, written by Nanette Napoleon in 1997 and wrote a case study in the book Cemetery Tours and Programming in 2017 by Rachel Wolgemuth. She and the Cemetery’s Historian Bruce Miller wrote Images of America: Historic Oakwood Cemetery, published in 2017. Currently, Robin is a member of the Board of Directors for the Association of Gravestone Studies. Robin and her husband Jeff live in Rolesville with their 12-year-old son, Cullen.
Michael Palko was chosen as Historic Oakwood cemetery’s Photographer-in-Residence in 2014 and since then has expanded his role to become a true ambassador for that sacred space.