You just won the jackpot! National Geographic wants to do a series about YOUR nonprofit. What happens next? How would you work through the onslaught of attention but still maintain the communication needs for your  organization?

In this session,

• Learn about the NC Zoo’s National Geographic Secrets of the Zoo season and how it happened
• Case study example of how one organization juggled all the attention and maintained their brand
• Tips to help your nonprofit harness the potential of a big media event