Keynote: Creating Compelling Messages for Controversial Times

In a country that’s so polarized, how do you make messages that appeal to both sides of the debate? How do you talk about topics like mental health and substance use disorders, without increasing stigma? Using examples from PGP’s evidence-based campaigns, Dr. Joe Smyser, CEO, will explain how his team connects with communities and forms […]

Keynote: Joy and Grief at the End of the World as We Know It

Communications work at its best is collectively breathing life into the world we want to live in. Creating space for grief, healing, and growth is required. But, with our current pace of work and competing responsibilities, is it possible to do that AND implement comprehensive, action-oriented campaigns grounded in the reality of now? Anna will […]